Gain deeper visibility into how AI chatbots interact with your content. See which pages and documents AI systems access, compare AI and human content engagement, and identify content that attracts different levels of interest from each audience.

Matomo introduces AI Chatbot tracking. See how AI Chatbots such as ChatGPT access your site and content, and gain insights that traditional analytics usually miss. These reports use server-side logs to identify chatbot traffic. To enable this feature, setup via a supported server integration is required.

With the new free Matomo Slack plugin, you can share scheduled reports and custom alerts directly to your favourite Slack channels. Ensure no one misses the data that matters most by setting up automated reports and tailored alerts that go directly to Slack. This keeps your team updated, saves time, and makes it easier to monitor changes and respond promptly.